Prototyping is one of the most critical stages in the footwe...
Thursday, 10 Jul 2025
The Difference Between OEM and ODM in the Footwear Industry
In the ever-evolving footwear industry, the terms OEM (Original Equipment Manufacturer) and ODM (Original Design Manufacturer) are commonly used, especially among B2B players. Both refer to different production partnership models between a brand owner and a manufacturer. Understanding the difference between OEM and ODM is crucial for choosing the right manufacturing partner—whether you’re a fashion startup, an established brand, or a government institution.
Key Differences Between OEM and ODM
Aspect | OEM | ODM |
Product Design | Provided by client | Provided by manufacturer |
Design Control | Full by client | Limited/predefined options |
Upfront Cost | Higher (client develops R&D) | Lower |
Production Speed | Depends on client readiness | Faster |
Best For | Established brands, large companies | Startups, resellers, institutions |
This table helps you easily identify which model suits your business strategy.
Which Model Is Right for Your Business?
There’s no one-size-fits-all answer—it depends on your resources and business goals:
- If you have a strong brand identity, original design ideas, and want full product control, OEM is the way to go.
- If you want to go to market quickly with quality products and minimal development, ODM is a great choice.
Conclusion
OEM and ODM are not just production models—they are long-term strategies for brand development. By understanding their differences and advantages, you can make an informed decision that aligns with your brand’s vision and market goals.
Most importantly, partnering with a reliable manufacturer like Widaya ensures peace of mind throughout the entire process—from concept to finished product.
Most importantly, partnering with a reliable manufacturer like Widaya ensures peace of mind throughout the entire process—from concept to finished product.
