OEM, or Original Equipment Manufacturer, is a business model where the brand owner provides its own product designs and specifications, and the manufacturing partner handles the production process. In the footwear industry, this means your brand is in full control of the shoe or sandal design, materials, and packaging—while a factory like PT Widaya Inti Plasma handles the production to meet your specific standards.

Advantages of OEM:

• Full control over product design and branding.
• Ensured quality that aligns with internal brand standards.
• Ideal for companies with in-house design and product development teams.

Unlike OEM, ODM or Original Design Manufacturer offers an all-in-one solution. The manufacturer not only produces the product but also provides the initial design. You can choose from pre-developed footwear designs, make slight customizations if needed, and proceed to production.

ODM is perfect for businesses that want to enter the market quickly without building their own R&D or design team. You simply pick a design, add your logo or branding, and the product is ready for mass production.

Advantages of ODM:

• Faster production cycle due to ready-made designs.
• Saves time and cost on research and development.
• Suitable for new businesses, resellers, and institutional procurement.

PT Widaya Inti Plasma is the ideal partner for both OEM and ODM footwear needs. With extensive experience in footwear manufacturing, we serve a wide range of clients—from fashion brands and startups to corporations and public sector institutions.

Widaya's Strengths:

• Full-service facilities from design, prototyping, to mass production.
• Expert R&D team for ODM development.
• Flexible production capacity and strict quality control for OEM projects.
• Comprehensive support for custom branding, packaging, and certification.

We understand that every business has unique needs. That’s why we offer flexible, quality-focused manufacturing solutions that are cost-efficient and scalable.